The journey from the turntables of DJ Kool Herc to the addictive, meme-ified sounds of Megan Thee Stallion and Lil’ Nas X was long, but hip hop is here to stay. And it has become a truly global phenomenon, crossing ethnic, linguistic, and geographical boundaries. Kendrick Lamar won a Pulitzer Prize for his 2018 album DAMN. Young Thug has created a wake of imitators that span genres and sounds. Hip-hop has become a dominant cultural force, driving conversations about music, literature, and entertainment forward. The genre’s dominance of radio waves, streaming numbers, and billboard charts is undeniable, not to mention its influence on everything from avant-garde electronica to the DNA of mainstream pop music from artists like Taylor Swift, Ed Sheeran and Ariana Grande.īut it’s more than that. Rapper’s Delight wasn’t the first hip-hop song, but it was the genre’s commercial Big Bang, and a sign that this music born in the housing project hallways and public parks of the Bronx was more than a passing fad. Then the song started moving units in the millions and climbed its way up the US Billboard charts, peaking at number 36 in 1980, and at number three on the UK Singles Chart. Heck-expect explicit words in ALL the songs that feature in this list! You’ve been warned…).When Sugarhill Gang’s Rapper’s Delight came out 40 years ago, it was dismissed by many tastemakers as a gimmicky track made to make money. They wanna knows my role model, it’s in a brown bottleĬheck out the song in full (But hey! This is hip hop, so expect R-rated lyrics the whole way through. “They wanna knows my role model, it’s in a brown bottle But this ode to Hennessy has to be one of the most well-known of all when it comes to rap music’s adoration of France’s most iconic Cognac. In fact, the one of the late rappers favorite coupling of words in many of his songs were “Hennessy” and “enemy”. In 1992 rapper 2Pac dedicated a complete track to his love of The Brown. So let’s take a look at 6 of the very best collaborations with Hennessy rappers that have been rocking the headphones of the very coolest folk out there over the past couple of decades… 1. Whether you love hip hop or hate it, you have to admit that getting this widespread advertising thanks to some of the top rappers of our times is priceless, and definitely has played a huge part in the journey that’s made Cognac a truly 21 st century drink. Back in the 1950s some of the top black models of the time starred in some great Hennessy poster adverts. They often come from poor backgrounds and ask me about recommendations, how to drink it, how it’s made.”īlack culture has always been big into Cognac, and Hennessy especially. Their private lives or public lives I don’t want to know about, but when I meet them, they are interested, they love to know what Cognac is all about. Some people say to me, ‘How can you even talk to these rap artists?’ I’ve met quite a few of them and they are nice people. “The word ‘Hennessy’ goes well in a song. From Snoop Dogg to 2Pac, and other artists that perhaps aren’t so mainstream, Hennessy hip hop songs are here to stay.ĭuring an interview with the South China Morning Post, Maurice Richard Hennessy, the eight generation son of the Hennessy dynasty, was asked what he thought about the love affair these rap artists have with his company’s famous product. The Cognac giant must be delighted that their brand is, thanks to the greenlight of some of the most famous in the hip hop world, seen as THE drink to be swigging. And this is evident in the multitude of Hennessy rap lyrics that feature in some of the genre’s most iconic tunes. But nowhere is Henny embraced more than in the world of hip hop. From the oligarchs of Russia to the young Chinese businessman or woman with a career on the rise, it’s a liquor loved by all genders of all ages. The world’s number one selling Cognac brand really does have no boundaries.
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